Professor Emeritus of Management

Samuel C. Certo, Ph.D.

“Crummer is a family. Students, professors, and involved business practitioners truly care for one another and work hard together in building only the best possible business leaders for tomorrow.”

Samuel C. Certo is presently the Steinmetz Professor of Management at the Crummer Graduate School of Business at Rollins College. Dr. Certo has received many prestigious awards including the Award for Innovative Teaching from the Southern Business Association, the Instructional Innovation Award granted by the Decision Sciences Institute, the Charles A. Welsh Memorial Award for outstanding teaching at Rollins College, and the Bornstein Award for noteworthy global scholarship.

Dr. Certo has written several successful textbooks including Modern Management: Concepts and Skills (13th edition), Strategic Management: Concepts and Applications, and Supervision: Concepts and Applications (8th edition). He is an internationally known author in academia with his textbooks being translated into several foreign languages for distribution throughout the world. Dr. Certo crafts all of his books to facilitate both the instructional and student learning processes. Professor Certo’s publications also include articles in such journals as Academy of Management Review, The Journal of Change Management, Business Horizons, The Journal of Experiential Learning and Simulation, and Training.

Professor Certo is in the final stages of his new book entitled Chasing Wisdom in Business: Real Leadership Adventures with Two Sons. This is a popular press book reflecting on his entrepreneurial experiences in partnering to produce a different business with each of his two sons. In the spirit of lifelong learning, the purpose of the book is to help managers at all career stages to become wiser in managing organizations of all sizes and types.

A past chairman of the Management Education and Development Division of the Academy of Management, he has been honored by that group’s Excellence of Leadership Award. Dr. Certo has also served as president of the Association for Business Simulation and Experiential Learning, as associate editor for Simulation & Games, and as a review board member of the Academy of Management Review.

Dr. Certo has extensive experience analyzing and solving practical problems in the business world. As a management consultant, his clients include CBS, Scholastic Books, Social Security Administration, and Darden Foods. As an entrepreneur, he has been involved in owning/starting three businesses that are still in operation. These businesses are in the clothing, food services, and Internet services industries. Dr. Certo also has notable experience serving on boards of public and private companies.


  • Executive Compensation
  • Strategic Planning
  • Interpersonal and Organizational Communication
  • Leadership and Sustainability


  • Ph.D., Ohio University
  • MBA, Ohio University
  • BBA, University of Cincinnati